Focused and Persistent Attention for Your Brand
Our Journey
Established in 2013, Lloyd-James was the first sales and marketing brokerage dedicated to supporting plant-based food manufacturers to get their products onto grocery store shelves and into customers’ baskets repeatedly.
Over the past seven years, we have learned to recognize and represent “disruptive brands” that lead in their categories, while providing innovation and profitability to our retail partners. We have also learned that the traditional brokerage model is often ineffective, inefficient and broken.
That’s why we offer focused attention for brands through our three core services that can be utilized independently or combined:
- Comprehensive Canadain grocery market insight and guidance
- Focused brand representation.
- Financial support for brands required in today’s competitive market to scale successfully.
Established in 2013, Lloyd-James was the first sales and marketing brokerage dedicated to supporting plant-based food manufacturers to get their products onto grocery store shelves and into customers’ baskets repeatedly.
Over the past seven years, we have learned to recognize and represent “disruptive brands” that lead in their categories, while providing innovation and profitability to our retail partners. We have also learned that the traditional brokerage model is often ineffective, inefficient and broken.
That’s why we offer focused attention for brands through our three core services that can be utilized independently or combined:
- Comprehensive Canadain grocery market insight and guidance
- Focused brand representation
- Financial support for brands required in today’s competitive market to scale successfully
What Drives Us
Mission: Focused on caring for your brand and persistent in achieving your distribution and same-store sales growth objectives
Vision: Leading plant-based brands through the journey to sustained profitability in grocery
How We Pick Brands to Work With
Product
Taste Has the “Wow” Factor.
Packaging
Jumps Off The Shelf!
Pent Up Demand
Right Product in an Emerging Category.
People
We Are Partners in Solving Our Consumers Problem!
Profitability
Ensuring Our Brands Future Growth.
Planet
Product is Value Added and Sustainable.
Our Commitment to Your Brand
Prepare with you the information that you need to make informed and quicker decisions about the Canadian market.
Provide detailed analysis of trends, competitors, distributors and retailers in the Canadian market.
Prove our TIPS with you while providing our professional service with every interaction.
Project potential brand sales across retailers, showing you where we will go and how we plan to get there.
Politely persistent in getting you face-to-face time and meetings with buyers.
Present your brand and story to distributors and retail buyers as if it were our own.
Personal connection and direct communication with our team members along with a guaranteed response to your inquiries within 24 hours .
Propose solutions to challenges that may occur when your brand is under our care, allowing you to make better decisions.
Phone you on a monthly basis to undertake a business review
Why the Name?
Many people ask us: why the name? Or think that we sell shoes, purses or banking services. In 1946, Lloyd Rogers, a High School Principal that valued hard work and discipline, and his wife Mary Rogers had their first son, James, who became one of 14 children. In 1973, James started a world-leading financial services business, guided by integrity, persistence and innovative marketing.
In 2013, Jordan created Lloyd-James as a nod to his grandfather Lloyd’s strong work ethic, and his dad James’ commitment to integrity and expertise in dealing with his clients. Jordan understands the responsibility of his organization to practice the same principles.